28 December 2017
Our iconic Sungold FM 500ml bottles are having a temporary makeover to reignite some interest to the flavoured milk range over the summer months!
We know that a key consumer of the product is the tradesman and tradeswoman, who famously wear their fluro colours day in day out. To show our support we are changing the bottle to fluro yellow, which will be sure to create some impact on shelf.
To raise awareness of the launch in SW Victoria we will be running a week long PR campaign w/c 12/12 with Coast FM. They will be asking the general public to take a photo of the strategically placed fluro cow, which will be moved daily around the Warrnambool region. CoastFM will be directing listeners to spot the cow and post a photo using #SungoldSmoko. Best photo will win a 'Smoko' delivered by the Big Fella on Friday 16th December. Each morning CoastFM promo staff will be manning the cow and handing out samples of Sungold FM milk.
The fluro bottles will be on shelf for four weeks.